MKT 316 Syllabus for Fall ’09 B
Written on September 15, 2009 – 2:38 pm | by Blogmaster
MKT316 – CONSUMER BEHAVIOR
CELEBRATION PASSPORT PROGRAM
FALL 2009
Professor: Dr. Michelle DeMoss
Office: LBC, Room 414C
Phone: 822-7431
Email: mdemoss@stetson.edu
Textbook: Babin & Harris, “CB”, South-Western, Cengage Learning, 2009.
Course Description:
This course explores the area of buying and consumption behavior as an important subset of human behavior and develops an appreciation of the theoretical foundations of this topic. It does so within a marketing orientation to meet the needs of both practitioners and theorists. The main course objectives are to provide students with an understanding of the basic concepts, principles, and theories of consumer behavior and apply relevant consumer behavior concepts to the creation of marketing strategy. By the end of this semester, students should be able to:
- understand the strategic role of segmentation and customer satisfaction, as well as the importance of consumer research,
- identify and interpret group and cultural consumer influences’ impact on consumer choices,
- identify and interpret personal consumer influences’ impact on consumers choices, and
- understand and apply the fundamental decision making approaches used by consumers.
General Policies:
- You are responsible for material assigned in class or assigned due dates –regardless of your attendance.
2. Written assignments are due at the beginning of the class period. NO LATE ASSIGNMENTS WILL BE ACCEPTED. All written assignments should be typewritten (unless told otherwise) and should be free from grammatical and spelling errors.
3. You are expected to attend all classes. Assigned chapters, as outlined, are to be read prior to class. You are urged to keep current in your readings, and you should be prepared to participate verbally in class. Class discussion will follow the Socratic method. All students must actively participate in each class’ discussion by asking and answering questions, sharing the application of concepts to personal experiences, and by offering ideas and suggestions.
4. Absolutely no make-up exams, quizzes, homework or case papers except under extremely unusual circumstances. You must contact me prior to an exam to arrange a makeup. Failure to turn in an assignment at a due date results in a zero grade.
5. In order to reduce class disruptions, all cell phones must be turned off or on vibrate if needed.
6. Along these same lines, students should refrain from leaving the classroom once class has begun unless absolutely necessary.
7. The professor reserves the right to make changes to the syllabus with sufficient notification to students.
8. Students are expected to adhere to the Stetson University Honor System and its high standards of academic integrity.
Grading:
Grading is done on a numerical scale during the semester, with a final letter grade determined at the end of the course. Each graded item is given a point value, and the percentage of points to total points determines the grade. For example, 455 points (out of 500) is 91% or an A-.
Plus/minus grading with apply: 93-100 = A; 90-92 = A-; 87-89 = B+; 83-86 = B; 80-82 = B-; 77-79 = C+; 73-76 = C; 70-72 = C-; 67-69 = D+; 63-33 = D; 60-62 = D-; under 60 = F.
Grades will be assigned based on student performance on the following items:
Exams (4@100 points) 400
Class participation 100
500 points total
Notes on Items:
Exams: Exams may be comprised of objective-style questions- true/false and multiple choice questions- as well as short answer. Exams will cover all assigned material in the book plus any additional material presented and discussed in class. They will be designed to evaluate your detailed understanding of material covered in class, and your ability to apply this understanding in a logical manner to new situations.
Class Participation: Your grade for class participation will be a function of three parts: quizzes, homework and in-class discussion. Attendance in class is assumed. Note that attendance alone does not constitute class participation. Announced and unannounced quizzes can take any form (e.g., objective, short answer). Quizzes focus on the material from your textbook, assigned readings, and class notes. The questions will be based primarily on material covered in class. They serve as a motivational tool to keep you current in your reading and to prepare you for the upcoming exam. Similar to exams, quizzes will be designed to evaluate your detailed understanding of material covered in class, and your ability to apply this understanding in a logical manner to new situations.
Homework assignments may include discussion questions from the text, experiential exercises/projects, as well as case analyses. No late assignments will be accepted as these will be the basis of class discussion.