MKT 445 Syllabus for Fall ’09 B

Written on September 15, 2009 – 2:39 pm | by Blogmaster

Stetson University School of Business Administration

Executive Passport at Celebration

Fall 2009

MKT 445  Special Topics in Marketing

Instructor:  Dr. Carolyn Nicholson

Office:  414-B LBC

Telephone:  822-7499 (o)   822-9320 (cell)

Email:  cynichol@stetson.edu

Overview and Course Objectives

This course is a discussion course of current topics in marketing management.  The class experience will be highly interactive, with students expected to contribute not only discussion but critique and supporting materials. This course is a follow-up to MKT 315 (Principles of Marketing), and the topics discussed will generally fall under the four major elements of the marketing mix. Both consumer and business markets will be discussed.

The professor has selected current topics in branding, packaging, and new media.  Two remaining topics will be determined by class interest.

Grading

There will be a quiz on each major topic.  An oral report (with written support) on a student-determined topic will comprise the final exam.

Grades will be assigned on a 10-point scale based on performance on the following tasks:

Quiz 1                 Week 3                        12%                 on Branding

Quiz 2                 Week 4                        12%                 on Packaging

Quiz 3                 Week 5                        12%                 on New Media

Quiz 4                 Week 6                        12%                 on Topic TBD

Quiz 5                 Week 7                        12%                 on Topic TBD

Final                    Week 8                        20%                 Presentations

Class Participation and Preparation          20%

Final Project

In teams of two, students will select and research a topic for presentation and class discussion. Topics must be approved by the professor. Each presenting team must provide the class with a handout that covers:  key findings, glossary, sources of information, and sources for additional information. Grades will be a function of both professor (75%) and student (25%) feedback.

Class Participation

Class participation grades will be a function of attendance, in-class participation in discussion or activities, and homework.  Failure to attend to the class participation component of the grade can seriously affect final grades in the course.

Miscellaneous Policies

Students are expected to attend class regularly.  An attendance sheet will be passed around the room at each class meeting.  It is the student’s responsibility to make sure the attendance sheet is signed.

When an absence cannot be avoided, the student is responsible for material missed in that class.  Deadlines remain in force regardless of student attendance.  It is the student’s responsibility – not the professor’s – to make sure that the student’s notes are complete.

Turn off electronic devices during class meeting time.

Students are expected to regularly check Blackboard for course updates, assignments, and announcements.  All email communication from the professor will be delivered via Blackboard.

All homework assignments must be submitted electronically unless otherwise noted.

There will be no make up for missed exams except under extreme circumstances and only with PRIOR approval of the professor.

Cheating on exams will not be tolerated.  Students are expected to adhere to the tenets of the University Honor System.

The best way to guarantee time to see the professor about this class, your performance, or a specific assignment is to make an appointment.